Audience Page opens a new level of flexibility for your audience management in Newzmate Dashboard.
You are able to filter the list with subscribers by different triggers. You have 2 levels of filters:
1. Basic filters by which you can filter subscribers by the specific campaign (-s) and/or by specific mailing list (-s) with using some statuses. Also, you can use email field where you can filter your audience by email address too.
2. Additional filters by which you can use new additional parameters and bind these parameters to the individual data of individual users.
In advanced filters, you can use next parameters:
- First subscription - date of the first user registration in the email campaign (-s)
- Last unsubscription - date of the last user unsubscription in the email campaign (-s)
- Last sent email - date of the last sent email campaign (-s) to the user
- Last email open - date when a user made last open in the email campaign (-s)
- Last email click - date when a user made last click in the email campaign (-s)
- Sent emails - number of sent emails to the user
- Email opens - number of opened emails that a user has made
- Email clicks - number of clicks that a user has made
For “Mailing list”:
- First subscription - date of the first user registration in the mailing list
- Last unsubscription - date of the last user's unsubscription from the mailing list
- First visit - date when the user firstly visited the site of the publisher
- Last visit - date when the user visited the site of the publisher last time
- Visits - a total number of visits to the publisher's site
By default, if you use additional filters, connection between these filters will be “And”.
You can change this connection to “Not” or to “Or”.
- And - means that connection between filters and groups will be as a plus. So, the users who will match all requested filters will be shown.
- Or - if user matches one of the requested filter (or group of filters), she will appear in the results.
- Not - the result that you get will contain users who will not match filters (or groups of filters) that you set.
Also, you can create “new group” in additional filters to make more relevant and deep search. You can have different groups and set different status between these groups (“Not”, “Yes”, “Or”) and at the same time set different status between filters inside some group.
If you would like to get values for filtering in front of every email address you should mark the option “Add values of fields used for filtering to output”.
3. Also, you can save a filter and use it in the future by clicking on the “Filter’s presets”.
4. Use a search filter to find a unique email address (-es) and activate/deactivate it in the mailing list:
5. By putting a tick in front of the field “Email” or in front of a specific email address you can:
- create a new segment from the search results
- activate the users
- deactivate the users
- download search results as a CSV file
Also, you can do all these actions for all users or only visible users on the page.
6. You can see the history of actions for a particular subscriber. It helps you to check the actions that’ve been made by a specific user. You can do that by clicking on the email address. The history is available for last 2 months (only email preview is actual for last 2 weeks). Also, you can choose all or some action’s types that you want to see in the history tab.