Newzmate provides a wide range of capabilities for emails monetization, from a simple tool to upload your existing display, text or native ads in the template, to contextually targeted native ads from external advertising networks that will be served automatically to your subscribers based on their interests and will be aligned with your editorial content.

At the same time most of the companies in publishing space are using DoubleClick for Publishers to manage website ad inventory and looking for a possibility to extend advertising management to email newsletters as well.

Unfortunately, Google directly states that “Dynamically serving creatives into HTML email or newsletters is not supported by DoubleClick. But as we discovered, since DFP is supporting simplified URL tags without JavaScript (which is not supported by the majority of email clients) you can try to adopt DFP’s JS tags to HTML format based on the guidelines provided by Google this link) or using 3rd party tools like DFP tags generator here.

Since Newzmate supports the possibility to embed any HTML code in the email template block you can try to apply these guidelines and try to use DFP on your own risk, which is no guarantee that it’s going to work in expected way

Did this answer your question?